{"id":2280,"date":"2020-09-24T11:30:31","date_gmt":"2020-09-24T11:30:31","guid":{"rendered":"https:\/\/support.itscope.hostpress.me\/?post_type=kb&#038;p=2280"},"modified":"2026-02-28T00:43:15","modified_gmt":"2026-02-27T22:43:15","slug":"product-descriptions-and-product-texts","status":"publish","type":"kb","link":"https:\/\/guide.itscope.com\/en\/kb\/product-descriptions-and-product-texts\/","title":{"rendered":"Product descriptions and product texts"},"content":{"rendered":"\n<p>In the <a href=\"https:\/\/guide.itscope.com\/en\/kb\/format-description-for-products-data-format-standard\/\">standard<\/a> data format, all text fields and identifier fields for a product are available in the &#8216;product&#8217; element. Documentation, as well as the length of each field, is available here: <a href=\"https:\/\/guide.itscope.com\/en\/kb\/format-description-for-products-data-format-standard\/\">standard data format<\/a><\/p>\n\n\n\n<p>The <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">selection of product texts<\/a> depends on the <a href=\"https:\/\/www.itscope.com\/en\/prices\/product-content\/\">purchased content contracts<\/a> and whether the API is called internally or externally<\/p>\n\n\n\n<p>All product texts can also always be found on the online platform <a href=\"https:\/\/www.itscope.com\">https:\/\/www.itscope.com<\/a>, in the <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-page\/\">&#8216;description&#8217; section of a product page<\/a>.<\/p>\n\n\n\n<p>All product datasheets (htmlSpecs) can also always be found on the online platform <a href=\"https:\/\/www.itscope.com\">https:\/\/www.itscope.com<\/a>, in the <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-page\/\">&#8216;datasheet&#8217; section of a product page<\/a>.<\/p>\n\n\n\n<p><strong>Overview of product texts:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-341.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-341-1024x291.png\" alt=\"\" class=\"wp-image-2250\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-341-1024x291.png 1024w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-341-300x85.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-341-768x218.png 768w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-341.png 1142w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>productNameWithManufacturer (API 2.0 only)&nbsp;<strong>[1]&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>the product identifier in German consists of the short manufacturer name + ITscope product identifier, as it can also be seen on the online platform<\/li>\n\n\n\n<li>the product name in all other languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content tag 23, fallback content tag 24<\/a>) of the respective language, fallback is always the German product name mentioned above.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>productName (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/differences-api-2-1-to-api-2-0\/\">API 2.1<\/a> only)&nbsp;<strong>[1]&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>by default, the product identifier in German consists of the short manufacturer name + ITscope product identifier, as it can also be seen on the online platform. The short manufacturer name can be removed via the <a href=\"https:\/\/guide.itscope.com\/en\/kb\/setting-up-a-data-export\/\">export contents for the API 2.1 export formats by means of a checkbox<\/a><\/li>\n\n\n\n<li>the product name in all other languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content tag 23, fallback content tag 24<\/a>) of the respective language, fallback is always the German product name mentioned above.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>shortDescription<strong>&nbsp;[2]<\/strong>\n<ul class=\"wp-block-list\">\n<li>the product short description in German consists of the ITscope product short description as it can also be seen on the online platform<\/li>\n\n\n\n<li>the product short description in all other languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content tag 25<\/a>) of the respective language, fallback is always the above mentioned German product short description<\/li>\n\n\n\n<li>in API version 2.1, the productName (product identifier) can still be prefixed to the product short description. Depending on the <a href=\"https:\/\/guide.itscope.com\/en\/kb\/setting-up-a-data-export\/\">corresponding checkbox for export contents for the API 2.1 export formats<\/a>, the product identifier is then also preceded by the manufacturer name.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-342.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"297\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-342-1024x297.png\" alt=\"\" class=\"wp-image-2253\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-342-1024x297.png 1024w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-342-300x87.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-342-768x223.png 768w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-342.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<ul id=\"block-d297aedd-235f-4659-acd2-d11c635f8d7b\" class=\"wp-block-list\">\n<li>longDescription\n<ul class=\"wp-block-list\">\n<li>the product long description in all languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content tag 25, fallback content tag 23<\/a>) of the respective language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/description_long.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"79\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/description_long-1024x79.png\" alt=\"\" class=\"wp-image-2256\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/description_long-1024x79.png 1024w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/description_long-300x23.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/description_long-768x59.png 768w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/description_long.png 1281w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marketingText\n<ul class=\"wp-block-list\">\n<li>the product marketing text in all languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content category 17<\/a>) of the respective language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-343.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-343-1024x617.png\" alt=\"\" class=\"wp-image-2259\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-343-1024x617.png 1024w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-343-300x181.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-343-768x463.png 768w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-343.png 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>warrantyText\n<ul class=\"wp-block-list\">\n<li>the product warranty text in all languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content category 21<\/a>) of the respective language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/guide.itscope.com\/en\/kb\/technical-properties-in-html-format-htmlspecs\/\">htmlSpecs<\/a>\n<ul class=\"wp-block-list\">\n<li>the product datasheet in all languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content category 3<\/a>) of the respective language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-344.png\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"705\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-344.png\" alt=\"\" class=\"wp-image-2262\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-344.png 775w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-344-300x273.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-344-768x699.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/a><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keySellingPoints (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/differences-api-2-1-to-api-2-0\/\">API 2.1<\/a> only)\n<ul class=\"wp-block-list\">\n<li>the product Key Selling Points in all languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content category 21<\/a>) of the respective language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-345.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"91\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-345-1024x91.png\" alt=\"\" class=\"wp-image-2265\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-345-1024x91.png 1024w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-345-300x27.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-345-768x69.png 768w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-345.png 1277w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>packageContents&nbsp;(<a href=\"https:\/\/guide.itscope.com\/en\/kb\/differences-api-2-1-to-api-2-0\/\">API 2.1<\/a> only)\n<ul class=\"wp-block-list\">\n<li>the product scope of delivery in all languages consists of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content category 21<\/a>) of the respective language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-346.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"141\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-346-1024x141.png\" alt=\"\" class=\"wp-image-2268\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-346-1024x141.png 1024w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-346-300x41.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-346-768x106.png 768w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-346.png 1265w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>productFeatures (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/differences-api-2-1-to-api-2-0\/\">API 2.1<\/a><span style=\"font-size: 0.875rem;\">)<\/span>\n<ul class=\"wp-block-list\">\n<li>the product features in all languages consist of <a href=\"https:\/\/guide.itscope.com\/en\/kb\/product-datasheets-and-content-provider-selection-priority\/\">content-contract-dependent product texts<\/a> (<a href=\"https:\/\/guide.itscope.com\/en\/kb\/tags-for-content\/\">content category 21<\/a>) of the respective language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-347.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-347-1024x393.png\" alt=\"\" class=\"wp-image-2271\" srcset=\"https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-347-1024x393.png 1024w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-347-300x115.png 300w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-347-768x295.png 768w, https:\/\/guide.itscope.com\/wp-content\/uploads\/2020\/09\/image-347.png 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the standard data format, all text fields and identifier fields for a product are available in the &#8216;product&#8217; element. Documentation, as well as the length of each field, is &#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"kbtopic":[184],"kbtag":[],"class_list":["post-2280","kb","type-kb","status-publish","hentry","kbtopic-product-content"],"_links":{"self":[{"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/kb\/2280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/comments?post=2280"}],"version-history":[{"count":12,"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/kb\/2280\/revisions"}],"predecessor-version":[{"id":20161,"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/kb\/2280\/revisions\/20161"}],"wp:attachment":[{"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/media?parent=2280"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/kbtopic?post=2280"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/guide.itscope.com\/en\/wp-json\/wp\/v2\/kbtag?post=2280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}